Lead Generation & LinkedIn Marketing for Digital Menu Board Solutions Company

Client Background

Company: OSM Solutions

Industry: Information Technology - Digital Signage

Location: Austin, Texas

Company Size: 11-50 Employees

Company Description:

OSM Solutions is a full-service digital signage company providing system design, hardware, software, installation services, and expert support.

Challenge

OSM Solutions sought to enhance their lead generation efforts to grow their business, particularly by leveraging LinkedIn as a primary platform for reaching new clients. The company faced the challenge of needing a cost-effective, targeted approach to generate quality leads that they could actively work on and convert into business opportunities.

Solution

Lead generation strategy, focusing on LinkedIn outreach, profile optimization, prospect research & segmentation, A/B testing, and CRM integration.

LinkedIn Outreach Strategy

The outreach strategy involved LinkedIn profile optimization, targeted prospect research, and personalized messaging. The results of this LinkedIn outreach strategy are summarized below, highlighting key metrics and insights.

Analysis of the LinkedIn Outreach Results

• Timeframe: The outreach was conducted over a period of approximately two months, from February to April 2024.

Responses and Leads Generated:

• Total Responses Received: 27
• Leads Generated: 12 (prospects who engaged in follow-up conversations or expressed strong interest)
• Negative Responses: 8 (prospects who declined further communication)
• Uncertain: 7 (prospects who did not respond or whose interest level was unclear)

Key Insights:

• Prospecting and Segmentation: Effective prospecting and segmentation were crucial in targeting decision-makers who had a genuine interest in digital menu board solutions. By identifying the right segments and tailoring outreach efforts accordingly, the company was able to maximize the efficiency of its LinkedIn outreach.
• Profile Optimization: The optimization of LinkedIn profiles likely contributed to the increase in engagement, as evidenced by the positive responses. A well-crafted profile helped establish credibility and attract interest from prospects.
• Personalization: Personalized messages that addressed specific industry pain points or trends were more successful in generating interest. Tailoring the outreach content to resonate with the unique challenges and goals of each segment proved to be highly effective.
• Timeliness: Positive responses were typically from prospects contacted recently, underscoring the importance of timing and consistent follow-up. Timely follow-ups helped maintain engagement and moved conversations forward.

Conclusion

The LinkedIn outreach strategy has shown promising results, generating 12 leads within a two-month period. With continued refinement of targeting, personalization, and CRM integration, along with strategic A/B testing, the client can expect improved lead generation outcomes.

This case study underscores the importance of a comprehensive and adaptive digital marketing strategy, especially in industries where traditional sales channels have been disrupted by external factors like the COVID-19 pandemic.

Testimonial

Leadige provided the client with leads with a decent pricing model, enabling the client to work on them. The team completed all the assigned tasks and remained responsive, maintaining communication with the client through virtual meetings and Slack.