Design Case: Exerfly Sports Equipment Store

Service:

• A brand new e-commerce website that is now showing high sales of Exerfly equipment.
• The refreshed corporate identity of the company.
• Made an application that connects to Exerfly equipment and displays real-time metrics.
• Made an educational app where athletes can take courses.
• Numerous marketing digital and printed brand materials.

Client Overview:

Exerfly is a leading designer and manufacturer of elite flywheel exercise equipment. Founded in 2017 and headquartered in Auckland, New Zealand, Exerfly is dedicated to revolutionizing athletic potential through motorized resistance technology, innovative training methods, cutting-edge research, and superior equipment design. Supported by an experienced team of sports scientists and strength coaches, Exerfly empowers athletes and organizations to reach their peak performance.

• Industry: Health, Wellness & Fitness;
• Company Size: 19 employees;
• Headquarters: Auckland, New Zealand.

Niche features:

• Product is designed for a narrow audience;
• High cost of goods;
• The decision to purchase takes a long time (about 2 months);
• The sale is made by phone.

GEO:

New Zealand, USA, Canada, United Kingdom, Australia, Japan.

A brand new marketing Website

Corporate identity

Exerfly Equipment App

Educational Application

Conclusion

We did everything and even more for the visual identity of the brand and for the logical and correct structure of all Exerfly products, which are aimed at their target audience. The work done showed 8 times more interest in Exerfly products than before the redesign.

Redesign is a very responsible mission, much more difficult than developing a new brand. It is very important to preserve the history of the brand, who they were, but at the same time to bring “freshness” to the brand, something completely new, something that will attract new customers and that will satisfy old customers. And we coped with this mission 100%, this is evidenced by the metrics and coverage.