Google Ads for Video Effects Marketplace

Service: Google ADS audit, setup and optimization. Search Ads, Display Ads, Demand Gen, Youtube Ads setup. Google Analytics 4 & Google Tag Manager setup.

Client: Marketplace offering video effects, presets, templates, and plugins for popular editing software like After Effects, Premiere Pro, DaVinci Resolve, and more. Unfortunately, we are unable to disclose the project name, so most data and examples in this case study will remain confidential.

Niche Features:

• Customers typically research extensively before purchasing (average consideration period: 1–2 weeks);
• Significant competition from both direct competitors and marketplace platforms;
• Frequent search volume fluctuations based on software updates and trends in video editing industry;
• Effectiveness heavily reliant on demonstration-based ad formats (e.g., YouTube ads, responsive display ads).

GEO: Global

Initial State: The client approached us during the launch phase of their marketplace, which initially sold only in-house products and had not yet onboarded partners. At that time, the business was operating at a loss, and after several unsuccessful collaborations with freelancers, the client turned to us for help in achieving stable revenue through Google Ads.

Goals: Increase sales and brand awareness with Google Ads.

Monthly ad budget: $10000+

What Our Agency Has Done

Google Tag Manager and Google Analytics Setup

Freelancers with whom our client cooperated before us had installed Google analytics on the site, but did not set up events and goals to collect data on conversions, so we had no data on which we could confidently rely and we set up everything from scratch and also decided to use Google tag manager to set up analytics to minimize contact with programmers.

We created custom event triggers to measure user actions such as product page views, add-to-cart events, downloads.

To set up eCommerce tracking in Google Analytics 4, we used GTM and further customized variables, triggers and tags and passed code with parameters and items array via dataLayer.

Search Ads Setup

Since the client had no statistics, we decided to initially focus on search advertising to attract the most interested users and get the first data on which we could build our further strategy:

• Keyword Research & Strategy: Conducted extensive keyword analysis, focusing on high-conversion intent queries relevant to products (e.g., “after effects plugins,” “premiere pro transitions,” “video editing presets”). Also identified negative keywords to eliminate irrelevant traffic and wasted ad spend.
• Campaign Structure & Ad Groups: Built highly granular campaign structures to improve Quality Scores and relevancy. Ads were grouped by specific product types (e.g., presets, plugins, templates) and editing software (After Effects, Premiere Pro, DaVinci Resolve).
• Ad Copy Optimization: Crafted compelling and benefit-driven text ads emphasizing product quality, ease of integration, time-saving benefits, and positive user reviews. Implemented responsive search ads (RSAs) for automated optimization and better performance over time.
• Bid Management & Optimization: Utilized automated bid strategies (Maximize Conversions, Target CPA) to efficiently allocate budget, optimizing performance based on conversion data and ensuring maximum ROI.
• Dynamic Search Ads Campains (DSA): Implemented Dynamic Search Ads Campains to capture relevant traffic that traditional keyword-based campaigns might miss. Leveraged Google’s automated crawling of client’s website to dynamically generate ad headlines and landing pages, effectively addressing gaps in manual keyword coverage.
• Search Remarketing (RLSA): Established remarketing lists for search ads, enabling tailored bids and customized ad messaging specifically for returning visitors who had previously engaged with client’s website but had not yet converted. This significantly improved conversion rates and reduced overall acquisition costs.

Display Ads Setup

To expand our client’s reach and brand awareness, we leveraged Google’s Display Network (GDN):

• Creative Development & Testing: Created visually impactful, animated display banners showcasing products capabilities. Conducted rigorous A/B tests of creative variants (colors, CTA messaging, product imagery) to determine best-performing combinations.
• Audience Targeting: Identified and targeted audiences based on specific interests, intent, and previous online behaviors related to video editing, motion design, animation, and related software tools.
• Contextual and Placement Targeting: Targeted placements on niche-relevant websites and forums frequented by video editors and motion graphics artists, increasing relevancy and engagement rates.
• Remarketing Implementation: Developed display remarketing campaigns, strategically designed to re-engage users who previously visited our client’s website but had not converted, significantly increasing return visitor conversions.

Performance Max Campaigns Setup

We implemented Performance Max campaigns leveraging Google’s AI-powered solutions to drive maximum conversions across Search, Display, YouTube, Gmail, and Discovery placements. This type of campaign for this project exceeded all our expectations and showed excellent results.

Demand Gen Campaigns Setup

Executed effective Demand Generation campaigns, targeting high-potential prospects to drive awareness and conversions:

• Visually Engaging Creatives: Produced immersive video and graphical content tailored to creative professionals, highlighting client’s products through engaging storytelling and demonstrations.
• Customized Audience Targeting: Utilized Google’s audience tools to precisely target users based on interests, behavior, professional roles, and affinity for video editing and related creative software.
• Localized Campaigns: Implemented region-specific messaging, styling, and voice-overs for each targeted geographic market, greatly increasing relevance and driving higher engagement rates globally.
• Multi-step Remarketing Strategy: Built comprehensive funnel-based remarketing, guiding potential customers from initial discovery to final purchase through personalized follow-up ads.

YouTube Ads Setup

To achieve optimal results, we implemented several promotional strategies using YouTube:

• Precision Targeting: We conducted thorough audience research to identify specific YouTube channels and videos frequently watched by our target audience. By strategically placing ads on these precise placements, we achieved excellent engagement and performance.
• Broad Audience Campaigns: We launched advertising campaigns targeting broad audiences based on interests and intent. Through extensive A/B testing of creatives and landing pages, we successfully identified high-performing combinations, leading to strong overall results.
• Localization & Regional Customization: A significant game-changer for our campaigns was the localization and adaptation of video ads—including tailored voice-overs and styling—for each specific region. Launching dedicated campaigns per region substantially boosted effectiveness.
• YouTube Remarketing: Setting up remarketing campaigns allowed us to reconnect effectively with interested visitors, reminding them of our offerings and encouraging conversions.

Results After Working With Our Agency

Due to contractual obligations, we cannot disclose exact figures; however, throughout our collaboration, the project has generated over $1,000,000 from Google Ads alone, excluding other traffic sources. Our team has been working with this client for over five years and continues to do so, reflecting deep trust and mutual respect.

At Leadige, we help businesses get the most out of their Google Ads budget by optimizing campaigns for efficiency and higher conversions. Our strategic approach ensures you generate more leads without overspending. If you’re ready to improve your ad performance and maximize your ROI, we’re here to help. Visit our contact page to discuss how we can support your growth.