How We Increased Organic Traffic by 350% in 3 Years: Black Buffalo Case Study
Service:
On-Page and Off-Page SEO optimizations.
Business area:
Specializes in the manufacturing and retail of innovative smokeless tobacco alternatives, including dip pouches and long cut products without tobacco. Targeting consumers seeking healthier nicotine options across the USA.
GEO: USA
Goals: Significantly increase organic traffic to the Black Buffalo website. Boost the visibility of key search terms, aiming to rank a substantial number of keywords in the Top 3 search engine results.
Input data: Black Buffalo approached us in 2019 seeking to revolutionize their digital presence. Until then, their SEO efforts were minimal, lacking a strategic approach to improve search visibility and organic growth. With a solid product but underutilized online potential, Black Buffalo aimed to leverage SEO to increase their market footprint, targeting consumers looking for healthier nicotine alternatives.
Strategy and Implementation
On-Page SEO:
The foundational step involved a thorough audit of the Black Buffalo website to identify areas for improvement. The focus was on optimizing existing content, enhancing site architecture for better crawlability, and improving the overall user experience.
Key Interventions Included:
Keyword Optimization: Embedding strategically selected keywords into titles, meta descriptions, headers, and content to improve relevance and visibility.
Content Enhancement: Revitalizing content to ensure it provided value to the target audience, was engaging, and aligned with search intent.
Technical SEO: Addressing site speed, mobile responsiveness, and implementing schema markup to facilitate better understanding by search engines.
Off-Page SEO
To complement the on-page efforts, a robust off-page SEO strategy was executed, focusing on building the site’s authority and link profile. Activities included:
High-Quality Backlinks: Acquiring backlinks from reputable and relevant sites to boost domain authority.
Social Media Engagement: Leveraging social platforms to increase brand visibility and direct traffic to the website.
Content Marketing: Publishing valuable and sharable content on external sites to generate inbound links and audience engagement.
Results:
The strategic SEO initiatives undertaken for the Black Buffalo project led to outstanding results:
Organic Traffic
A surge of +350% in organic traffic, signifying a massive increase in visitors coming from natural search results.
Keyword Rankings
A fivefold increase in the number of keywords ranking in the Top 3 positions on search engine results pages (SERPs). This achievement not only reflects improved visibility but also signifies the relevance and authority of the Black Buffalo website in its niche.
