B2B Lead Generation for Proven Data

Client Background

Client Name: Proven Data
Website: provendata.com
Industry: IT Services & IT Consulting
Company Size: 11-50 Employees
Location: New York, NY
Founded: 2011

Core Offerings

• Data Recovery Services
• Cybersecurity Solutions
• Incident Response
• Ransomware Recovery and Digital Forensics

Initial Challenges

Proven Data initially approached Leadige struggling with several critical issues:

• Difficulty consistently generating qualified leads.
• Challenges in establishing effective partnerships with suitable attorneys or law firms.
• Email outreach frequently marked as spam, severely impacting campaign performance.
• Ineffective LinkedIn outreach, resulting in low engagement and conversions.

Clearly Defined Goals

Proven Data aimed to achieve the following specific, quantifiable goals:

Main Goals

• Consistently generate qualified leads each month.
• Establish long-term referral partnerships with law firms.

Additional Goals

• Improve email deliverability rates.
• Significantly reduce spam marking issues.
• Enhance LinkedIn outreach effectiveness for better engagement and responses.
• Achieve measurable improvements in monthly qualified lead generation.

Strategic Approach & Implementation

Our strategic approach involved preparing, testing, and optimizing Proven Data’s LinkedIn and email marketing channels. Step-by-step implementation included:

1. Resolving Email Technical Issues:

• Improved email deliverability by verifying domain settings (DKIM/SPF/DMARC) and properly warming up email accounts.
• Significantly reduced spam marking through technical adjustments and inbox management.

2. LinkedIn Account Optimization:

• Fully optimized personal LinkedIn profiles (URL, headline, banner, featured content, experience descriptions, skills).
• Enhanced credibility and personal branding to make outreach authentic and professional.

3. Target Audience Identification & Segmentation:

• Collaboratively defined clear target audience segments.
• Implemented precise segmentation criteria.

4. Customized Outreach Script Development:

• Developed personalized, industry-specific LinkedIn connection requests and messaging scripts.
• Created tailored email scripts focused on building referral partnerships rather than direct sales pitches.

5. CRM Integration & Management:

• Established an organized CRM system to manage outreach efforts systematically.
• Updated daily, tracking lead status and progress clearly to streamline follow-ups.

6. Ongoing Testing & Optimization:

• Regularly performed A/B testing on email and LinkedIn messages.
• Monitored response rates closely and refined strategies based on engagement data.
• Continuously optimized message timing, content, and subject lines.

The Results

Total Leads Accross all Email & LinkedIn Campaigns (April 21, 2024 - March 13, 2025)

• Qualified Leads: 149
• Pre-qualified Leads: 54
• Total Leads: 203

Outbound Email Marketing Performance

Duration: 4 months (May 2024 – August 2024)

The Results

• Qualified Leads: 3
• Pre-qualified Leads: 1
• Total Lead Count: 4

Campaign Metrics

• Campaign 1: 616 emails, 51.4% open rate, 2.4% response rate
• Campaign 2: 281 emails, 53% open rate, 6.1% reply rate
• Campaign 3: 143 emails, 39.8% open rate, 3.1% reply rate
• Campaign 4: 397 emails, 53% open rate, 6.1% reply rate

Average Email Metrics Across All Campaigns

• Open rate: ~49%
• Reply rate: ~4%
• Deliverability: ~94%

Email Outreach Strategy: Enhanced open rates through subject line testing, email timing, and engagement optimization.

LinkedIn Outreach Performance

The Results

• Qualified Leads: 146
• Pre-qualified Leads: 53
• Total Lead Count: 199
• New LinkedIn Followers: 950

LinkedIn Campaign Improvement

• Increased acceptance rate from 16.27% to 18.97% over time.
• Improved reply rate significantly from initial phases (8.6%) to peak at 44.89%.

April 21, 2024 – July 21, 2024 (3 Months) and November 11, 2024 – March 13, 2025 (4 Months)

• Total Campaigns: 37
• Total Invited: 5,840
• Total Accepted: 950
• Acceptance Rate: ~17%

• Total Replies: 229
• Reply Rate: ~23%
• Qualified Leads: 146
• Pre-qualified Leads: 53
• Not Interested: 30

April 21, 2024 – July 21, 2024 (3 Months)

• Total Campaigns: 15
• Total invited: 2271
• Total accepted: 285
• Acceptance rate: ~13%

• Total replied: 49
• Replied rate: ~9%

November 11, 2024 – March 13, 2025 (4 Months)

• Total Campaigns: 22
• Total Invited: 3,496
• Total Accepted: 663
• Acceptance Rate: ~19%

• Total Replies: 180
• Reply Rate: ~45%

LinkedIn Profile Growth

• New LinkedIn followers: 950
• Continued profile enhancement, increasing engagement and credibility.

New LinkedIn Followers for the Past 3 Months (14.12.2024 – 13.03.2025)

75.1% increase in new followers compared to previous months.

LinkedIn Profile Viewers Analysis (March 8, 2024 – March 7, 2025)

Continuous Optimization Strategy

We maintained an agile, test-driven approach, continuously refining outreach strategies based on real-time performance data:

• Messaging: Regular A/B testing of LinkedIn and email scripts.
• Timing: Leveraging peak engagement periods.
• Audience Segmentation: Consistent refinement based on firmographics and engagement.
• CRM Integration: Efficient management of prospects and follow-up processes to maximize outcomes.

Testimonial

“Leadige’s efforts have resulted in multiple new clients for the partner. Moreover, the team has completed tasks ahead of schedule and communicated via virtual meetings. Overall, the service provider’s knowledge of market trends has been impressive, leading to the project’s success.”

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