B2B LinkedIn Lead Generation for Zein Insurance Services

Company Name:
Zein Insurance Services Inc.

Industry:
Insurance

Location:
Woodland Hills, California

Company Size:
11-50 employees

Introduction:
Zein Insurance Services Inc. specializes in providing a comprehensive range of insurance solutions tailored to meet the unique needs of individuals, families, and businesses. Based in Woodland Hills, California, they are dedicated to delivering personalized service and ensuring their clients have the protection they need.

The Challenge

Zein Insurance Services Inc. was looking to expand its business connections and attract new clients, with a primary focus on corporate insurance solutions and a secondary interest in Medicare-related services.

Although they had a strong foundation in their existing client base, they had not previously explored LinkedIn as a lead generation channel. Recognizing LinkedIn’s potential for connecting with businesses and decision-makers, they wanted to test this platform to broaden their reach and establish valuable connections in their target markets.

The Solution

To address the challenges faced by Zein Insurance Services Inc., we implemented a comprehensive lead generation strategy, leveraging LinkedIn as the primary outreach platform. The solution included the following key components:

The Results

15.03.2024 - 01.08.2024

Total Leads Generated on LinkedIn

The combination of strategic outreach and LinkedIn optimization resulted in meaningful business connections and a stronger pipeline of potential clients. This data-driven approach helped Zein Insurance Services reach and engage their ideal audience effectively.

Key Metrics

LinkedIn Campaign Performance

Total Invitations Sent - 3,371
Acceptance Rate - 19.17%
Accepted invitations - 646

LinkedIn Campaign Statistics (Invited & Accepted): This graph illustrates the total number of connection invitations sent and the corresponding acceptance rate during the campaign period from March 15 to August 1, 2024.

Messages Sent - 1,045
Reply Rate - 12.35%
Replies - 129

LinkedIn Campaign Statistics (Messaged & Replied): This graph showcases the total number of messages sent (1,045) and replies received (129), resulting in a reply rate of 12.35% during the campaign period from March 15 to August 1, 2024.

New Followers - 646

LinkedIn New Followers: This graph illustrates the growth of 646 new followers over the past 365 days, contributing to a total of 2,027 followers. The increase reflects the effectiveness of the LinkedIn outreach campaign in expanding Zein Insurance Services’ audience.

Profile Engagement

Profile Views - 786

LinkedIn Profile Views: This graph highlights the total number of profile views (786) over the past 365 days, showing increased engagement with Zein Insurance Services’ LinkedIn profile as a result of the outreach campaign.

Content Performance

Impressions - 1,320
Audience Engagement - Heightened interest from the target audience
Increased Visibility - A 15,300% rise in members reached and an 8,150% increase in impressions compared to the prior period

LinkedIn Content Performance: This chart demonstrates a significant increase in content impressions (1,320, up by 8,150%) and members reached (462, up by 15,300%) over the past 365 days. These results reflect the success of the LinkedIn outreach and content strategy in driving engagement and visibility.

Conclusion

At Leadige, we’re proud to have helped Zein Insurance Services unlock new opportunities through a personalized LinkedIn strategy. By focusing on connecting them with the right audience, we delivered 39 leads and significantly boosted their visibility.

This project wasn’t just about numbers—it was about building meaningful relationships and creating a tailored approach that truly worked for their business. Our collaboration is a great example of how thoughtful planning and clear communication can drive real growth and foster trust.

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