SEO for Fame On Central

Client: Fame On Central

GEO: USA

Service: On-Page SEO, Technical Optimization, and Link Building

Business Area: Fashion & Apparel (Clothing Brand)

Niche Features:

• eCommerce platform for streetwear and trendy fashion
• High competition in the fashion industry
• Need for a strong link-building strategy to improve authority
• GEO: Global, with a primary focus on English-speaking countries

Goals:

• Improve Google search visibility
• Increase organic traffic
• Enhance domain authority and keyword rankings
• Drive more conversions and sales

Initial State:

The client approached us with a growing clothing brand but struggled with organic visibility. While some product pages ranked in SERPs, they did not generate significant traffic. Competitor analysis revealed that strong backlink profiles and content optimization were the key missing elements for growth.

What Our Agency Has Done

Comprehensive Website Audit

• Identified and resolved technical SEO issues
• Optimized site speed and mobile usability
• Fixed broken links and improved internal linking structure

Keyword & Content Strategy

• Conducted deep keyword research to identify high-opportunity queries
• Created a content calendar focusing on trending and evergreen fashion topics
• Optimized existing product and category pages with improved metadata, headers, and internal linking

Link-Building Campaign

• Performed competitor backlink analysis
• Developed a strategic outreach campaign targeting fashion blogs and influencers
• Secured high-quality backlinks through guest posts, collaborations, and PR mentions

On-Page Optimization

• Improved URL structure and schema markup
• Enhanced user experience through better navigation and design tweaks
• Added FAQs and structured data to improve featured snippet chances

Our Results

Traffic Growth:

• Increased organic traffic from 8,000 to 33,462 visits per month (as of February 28, 2025)
• Achieved significant ranking improvements for targeted fashion-related keywords
• Boosted visibility for high-intent queries, driving more conversions

Domain Authority & Backlinks:

• Improved Domain Rating from 0 to 22
• Secured 250+ high-authority backlinks
• Built a sustainable link-building database for future outreach

Revenue & Engagement Impact:

• Increased engagement metrics such as time on page and reduced bounce rates
• Enhanced brand recognition and trust through authoritative mentions
• Improved conversion rates due to better-targeted content and SEO-driven traffic

Key Takeaways & Next Steps:

• Sustainable Growth Strategy: The implemented SEO techniques provided long-term organic traffic gains.
• Continuous Content Expansion: The next focus is on expanding the product catalog and optimizing for additional long-tail keywords.
• Advanced Technical Improvements: Further technical enhancements, to sustain ranking benefits, furthering Core Web Vitals optimization, are planned for sustained ranking benefits

Conclusion

Fame On Central’s SEO transformation demonstrates the power of a structured approach to eCommerce SEO, technical optimization, and link building. With a clear strategy and consistent execution, we significantly increased traffic, improved domain authority, and boosted rankings, setting the foundation for continued sales growth.

At Leadige, we specialize in crafting and executing SEO strategies that drive organic growth, improve search rankings, and increase conversions. Whether you’re looking to enhance your online visibility, optimize your website, or scale your organic traffic, our team is here to help. Let’s take your SEO performance to the next level. Visit our contact page to discuss how we can support your business growth.