SEO for ElephantStock

Service:

On-Page SEO and setup of the Link Building Activity.

Business area:

Manufacturing and Sales of Canvas Wall Art and Photo Prints.

Niche features:

• Product is designed for a wide audience;
• Visual interaction with the user;
• Fast checkout process;
• Offering both consumer and vendor capabilities on the platform (artists can sell their work).

GEO: USA, Canada.
Goals: Improve visibility in Google search results, get more visitors, and increase the number of sales.
Input data: The client came in October 2020. Before engaging with our services, the client had a substantial presence in the market for several years. Despite some initial on-page optimization and redesign efforts, there was a notable absence of a comprehensive link-building campaign, a deficiency that became evident in this highly competitive niche.

What Our Agency Has Done

As the website boasted a diverse array of products and collections, our initial approach involved the identification of optimal landing pages for promotional efforts, accompanied by thorough keyword research.

Our primary emphasis was placed on enhancing the visibility of pages that were already indexed but had not yet achieved a top-10 ranking within Google’s Search Engine Results Pages (SERP).

We conducted a comprehensive analysis of the backlink profiles of leading competitors and established a robust link-building strategy utilizing CRM software, specifically BuzzStream. We meticulously compiled an extensive database of potential prospects and devised a meticulously structured three-tiered email outreach campaign. The overarching goal of these efforts was to secure valuable backlinks from prominent websites.

After executing a series of successful link-building campaigns, we observed a substantial improvement in the rankings of the targeted pages, as well as the overall website performance.

Initially, there was a notable 40% surge in website traffic. However, by the spring of 2021, our cumulative efforts had led to a doubling of website traffic.

Following these accomplishments, our subsequent actions involved identifying new pages for promotion, conducting a comprehensive audit to rectify internal errors, including the resolution of broken pages (404 errors), and establishing a new prospecting list to facilitate the resumption of our massive link-building activity.

All link-building activities were integrated with new design enhancements, product additions, and blog article creation.

Performance results:

• Domain Rating Enhancement: Significantly elevated the Domain Rating from 33 to an impressive 59.
• Substantial Traffic Growth: Achieved a remarkable increase in average organic monthly traffic, surging from 10,000 to over 100,000 visitors, as substantiated by SemRush and Ahrefs data.
• Premium Google Rankings: Strategically secured top-ranking positions for key keywords, ensuring prime visibility on the first page of Google’s Search Engine Results Pages (SERP).
• Revenue Surge: Implemented improvements that resulted in a notable increase in revenue generation.
• Enhanced Site Visibility: Enhanced the overall visibility and prominence of the website in the target market.
• Extensive Backlink Portfolio: Accumulated a substantial portfolio of new backlinks, complemented by the development of a BuzzStream database comprising 60,000 unique prospects. This resource is poised to fuel further growth and advancement for the project.

Top Keyword Rank Improvement

Average Position Improvement